Apple iPhone Air Sales Disappoint, Prompting Production Cuts
Apple's iPhone Air has fallen short of expectations, with sales failing to meet the company's ambitious projections. The Financial Times reports production cuts of up to 50% just weeks after launch, as consumers gravitate toward more feature-rich models in the iPhone 17 lineup.
The ultra-thin 5.64mm design came at the cost of hardware compromises and premium pricing—a tradeoff that failed to resonate with buyers. Supply chain data suggests the Air is selling at just one-third of Apple's top estimates, according to IDC researcher Nabila Popal.
While the Air struggles, Apple's broader iPhone business remains robust, generating $209 billion in annual revenue. The shortfall highlights the challenges of reinvigorating growth in a mature smartphone market, even for the industry's most valuable company.
